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Latest from the Blog
Marketing and Advertising Trends Expected in 2023
In 2023 we can expect an advanced version of last year’s trends. Google has announced the postponement of third-party cookies until the end of 2024 but continues to work on the Privacy Sandbox. It is a series of proposals for new web standards designed to enhance user privacy while still enabling online advertising. These proposals…
Contextual Marketing: The Real Internet Business
Most businesses have been let down by the internet. Certainly, online is at the top of corporate America’s priority list—the $10 billion spent by significant US corporations on Web site construction in 1999 is proof enough. However, only roughly half of the top U.S. consumer firms obtain more than 400,000 site views in any given…
Running Successful YouTube Advertising Campaigns with TrueView Ads
YouTube advertising campaign using TrueView for Action ads makes it possible for marketing experts to include action elements in their advertisements such as notable CTAs etc.
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Contextual Advertising and Behavioural Targeting Platform 